Ether Books launched at the London Book Fair in April 2010. They're a relatively new company and quite technological. Their whole premise is that, with roughly 70% of the world's citizens owning a mobile phone, the time is ripe to deliver short content (i.e. short stories) to a rapidly emerging smartphone market. As of now their free app is compatible with Apple's iPhone, iPod touch and the iPad, with plans to expand to the Android market i.e. smartphones operating on a Google designed platform later in 2011. The rise of smartphones along with the ever increasing popularity of e-book readers such as Amazon's Kindle does, indeed, seem to indicate that e-books and e-reading will be central to the future of literature. Naturally, I'm excited to be involved with such a pioneering company as Ether. In the thoroughly modern fashion, I first came across them on Twitter. I saw a link to their submissions page and decided to try my luck. I was a little daunted when I saw tha...